Digital Minds Sports was appointed to strengthen the professional profile and brand name of the Greek Football Legend Demis Nikolaidis in the digital ecosystem.


One look on his bio, interests and activities is enough to understand that Demis is an Opinion leader concerning Greek football today with great influence on football audience. He is a sports personality who embraces evolution and adapts to the new digital era.

Our goal from the beginning was to further develop, improve and manage the official Instagram account of Demis.

Consequently, we proceeded to digitally enhance Demis’ professional social media profile with targeted content, related to sports and especially football, aiming to be attractive to the young, and all-male, target audience that follows the Greek Legend.


By highlighting aspects of the personality, mindset and experiences that a top former footballer has achieved in his career and the many accolades and values in his background, we constantly reinforce his brand name by creating a digital dynamic that highlights that he is a sports personality that embraces evolution, listens to modern trends and adapts to the new digital era.

At the same time, we share with the public his realistic thoughts on the Greek league to create awareness of his current professional activities, as a Football analyst and TV-Presenter. As a result, he connects daily with his following audience, sharing thoughts and giving advice to younger people who want to pursue a professional career in football.

We built our communication on the Instagram platform by creating content that engages fans worldwide.


The original branded content mix that we publish on the social media channels of Demis matches 100% the brand image of the Greek Legend.

Overall, Demis digital channels have achieved record results in Impressions, Interactions, and Audience growth so far in 2023.

Followers increased by 17K+ on Demis’ Instagram account! It’s worth noting that when we took over, Demis’ Instagram account had 3K Followers.

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The ball is in your court now. If you want to discuss your digital sports business, drop us a line.

Join the Digital Minds Sports family!