Digital Minds Sports partners with the Greek National Football Team to upgrade the aesthetic and the brand image of the Team’s online presence on their YouTube Channel.
We started our journey with the Greek National Football Team in 2022, executing an ambitious YouTube strategy.
Due to the representation of well-known and recognized athletes worldwide in the sports industry and especially in football, there was an immediate need for the active presence of the National Football Team in social media.
Our goal from the very beginning was to further develop and improve the National Football Team’s YouTube channel, initially in terms of optimization, and then in terms of producing original quality content.
As a result, we proceeded to targeted content that is relevant to Sports and especially football, while at the same time being attractive to the young target audience that follows the National Football Team’s progression across all media.
Our goal is to create primary content for the Greek National Football Team’s official YouTube account, to achieve the “transfer” of ideal moments to the fans in real-time, in an immersive and fun way.
Furthermore, through our strategy, we aim to properly communicate a unified brand identity that matches the values of the Greek National Football Team, as well as its brand image.
The frequency of production and delivery of quality video content from the competition seasons proved to be crucial.
We covered all actions with relevant themes:
The partnership with the Greek National Football Team and our innovative approach proved to be a resounding success.
Τhe original branded content mix we published on the account is a 100% match to the brand image and touches on the Sports Pillar.
All the digital channels achieved record-breaking results in Total Video Views, Watch-Time and Audience Growth in 2022.
𝟏st place in the category 𝐁𝐞𝐬𝐭 𝐏𝐫𝐞𝐬𝐞𝐧𝐜𝐞 𝐨𝐧 𝐘𝐨𝐮𝐭𝐮𝐛𝐞 for the official channel of the National Football Team on 𝐘𝐨𝐮𝐭𝐮𝐛𝐞 at the Sports Marketing Awards 2023.
